Appendix 3: Advertising and market research

Details of payments made (GST inclusive) to creative advertising services, market research, media placement and direct mail organisations by the department in 2017–18 are provided in Tables 25 to 28. Payments of less than the threshold contained in section 311A of the Commonwealth Electoral Act 1918 are excluded.

During 2017–18 the department conducted the following advertising for the following programs and initiatives:

Further information is available on the Department of Jobs and Small Business website and in the reports on Australian Government advertising prepared by the Department of Finance.

Table 31. Advertising agencies
Organisation Service provided Total $ paid
BMF Advertising Creative development services for Jobs campaign $1,313,746
J Walter Thompson Creative development services for jobactive campaign $176,006
J Walter Thompson Creative development services for Youth Jobs PaTH campaign $1,011,507
Venus Communication Creative development services for ParentsNext campaign $63,044
Table 32. Market research organisations
Organisation Service provided Total $ paid
Chat House Research Pty Ltd Developmental research for a proposed NEIS campaign 114,670
Colmar Brunton Research into community perceptions on the impact of technology on future employment (jointly funded with Department of Industry, Innovation and Science) 90,900
DBM Consultants Pty Ltd Benchmark and tracking research for jobs campaign 119,405
DBM Consultants Pty Ltd Benchmark and tracking research for jobactive campaign 121,436
DBM Consultants Pty Ltd Benchmark and tracking research for Youth Jobs PaTH campaign 158,466
JWS Research Concept and refinement testing for Jobs campaign 230,450
Kantar Public Concept testing for jobactive campaign 80,025
Kantar Public Concept testing for Youth Jobs PaTH campaign 256,300
Multicultural Marketing and Management Research into the information and education
needs of migrant workers with respect to their
workplace rights and entitlements (jointly funded
with Fair Work Ombudsman)
137,750
Whereto Research Based Consulting Pty Ltd Concept testing for ParentsNext campaign 62,700
Whereto Research Based Consulting Pty Ltd Developmental research for Target Compliance Framework 172,750
Whereto Research Based Consulting Pty Ltd Inform a communication strategy for effective
messaging about the Online Job Seeker
Classification Instrument (JSCI)
50,000
Table 33. Media placement organisations
Organisation Service provided Total $ paid
Dentsu X Advertising for Jobs campaign 4,270,663
Dentsu X Advertising for jobactive campaign 1,144,734
Dentsu X Advertising for Youth Jobs PaTH campaign 2,776,463
Dentsu X Advertising for the Seasonal Workers Incentive Trial 49,497
Table 34. Direct mail organisations
Organisation Service provided Total $ paid
National Mailing & Marketing Distribution of Youth Jobs PaTH information packs to jobactive providers 20,439